The name of their present residence “Yasuhara-cho” originates in the expression “the field of the Yasumoto family”, reflecting the extent to which the Yasumoto family had laid down roots in this area from a long time ago (one theory states that their lineage dates from the Heian Period). The fact that the present family head, Takeshi Yasumoto represents the 47th generation of the family is testimony to their persistence in the family business.
The Togo area in Fukui Prefecture, where their storehouse stands, prospered as a castle town long ago and is famous for Togo rice, which has an established reputation for its full-bodied flavour. The old road in front of the storehouse connects with “The Ichijodani Asakura Family Historic Ruins,” the ruins of Lord Yoshikage Asakura, a military commander in the Sengoku Era.
They started brewing sake in Fukui and intend to continue doing so for many more years to come.In the 6th year of the Kaei Period (1853), the Yasumoto family shifted from money exchange services to sake brewing. The family was appointed by the Matsudaira clan of Echizen Province as the sake brewer of “Kokufushi” under the direct control of the feudal clan, and henceforth they earnestly dedicated themselves to brewing sake.
Built from the middle of the Meiji Period to the beginning of the Showa Period, the buildings such as the shop and main building, rice granary, storehouse, brewing storehouse, etc., leave the impression of a traditional sake brewery with their gabled roofs, and have been nationally designated as registered tangible cultural properties.